--2--

9. Practice Inactivity, Not Hyperactivity

There are times when doing nothing is a sign of investing brilliance.
Be a decade’s trader, not a day trader.

10. Don’t Look at the Ticker

Tickers are all about prices. Investing is about a lot more than prices. It is about value. It is about wealth.
Abstain from looking at share prices every day. Study the playing field and not the scoreboard. Know the value of something rather than the price of everything.

11. View Market Downturns as Buying Opportunities

Market downturns aren’t body blows; they are buying opportunities.
Change your investing mind-set. Reprogram your thinking. Learn to like a sinking market because it presents
great buying opportunity. Pounce when the three variables come together. When a strong business with an
enduring competitive advantage, strong management, and a low stock price come onto your investment screen.

12. Don’t Swing at Every Pitch

What if you had to predict how every stock in the Standard & Poor’s (S&P) 500 would do over the next few years?
In this scenario you have very poor chance of being correct. But if your job was to find only one stock among those 500 that would do well?
In this revised scenario you have a good chance. A few good investments are all that is needed.

13. Ignore the Macro; Focus on the Micro

The big things – the large trends that are external to the business – don’t matter.
It’s the little things, the things that are business-specific, that count.
It’s possible to imagine a cataclysm so terrible that the markets would collapse and not bounce back.
Externalities don’t matter – and you can’t predict them, anyway. And what can you do about them?
Focus on what you can know: the workings of a good business.

14. Take a Close Look at Management

The analysis begins – and sometimes ends – with one key question: Who’s in charge here?
Assess the management team before you invest. A investing in any company that has a record of financial or accounting shenanigans, (creative accounting, accounting jugglery). Weak accounting usually means weak business performance.
Strong companies do not have to resort to tricks.

15. Remember, The Emperor Wears No Clothes on Wall Street

Wall Street is the only place where people go to in Rolls Royce to get advice from people who take the subway.
Ignore the charts.
A value investor is not concerned with charts. Invest like Benjamin Graham.
Graham told investors to “search for discrepancies between the value of a business and the price of small pieces of that business in the market.”
This is the key to value investing, and it’s far more productive than getting dizzy studying hundreds of stock charts.
Offer documents of most mutual funds say – in small print – that past performance is no guarantee of future success.
Buffet says the same thing about the market: If history revealed the path to riches, librarians would be rich.

16. Practice Independent Thinking

When investing, you need to think independently.
Make independent thinking one of your portfolio’s greatest assets. Being smart isn’t good enough, says Buffet.
Lots of high-IQ people fall victim to the herd mentality. Independent thinking is one of Buffet’s greatest strengths.
Make it one of your own.


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